Dom Pérignon x Murakami

The winemaking process at Dom Pérignon scrupulously follows the principles of the Champagne method, with an absolute commitment to declaring only vintages. Extended aging in the cellar—well beyond the appellation’s standards—allows the champagne to develop its complexity and aromatic depth. BETC ETOILE ROUGE has signed this new creative chapter for Dom Pérignon, drawing deeply from the Maison’s enduring legacy. And it’s probably worth noting that photography itself has a particularly strong relationship with the brand. The bottle became the celebrity in 1974 when photographer Robert Mapplethorpe shot it on Polaroid. Founded as the prestige cuvée of Moët & Chandon, the house is named after Dom Pierre Pérignon, the 17th-century Benedictine monk and cellar master who pioneered many of the methods that define Champagne today.
On the coffrets (gift boxes), the shield is framed by his vibrant, smiling flowers, blooming in jubilant profusion. Placed side by side, the coffrets form a modular floral tableau, inviting collectors to engage with and extend the experience beyond the bottle. Inside is the remarkable Dom Pérignon Rosé Vintage 2010, a landmark Champagne dom  perignon that pushes the frontiers of creation. The BackgroundDom Pérignon, the prestige label of Moët & Chandon, is revered worldwide for its visionary approach to champagne. The 2015 vintage was born from a warm, generous growing season that yielded grapes of exceptional ripeness and balance. Takashi Murakami, one of Japan’s most influential contemporary artists, lends his playful yet profound flower designs, turning the Brut 2015 into an icon that bridges tradition and modern expression.

David Lynch took up the creative mantle with a surrealist twist—designing limited-edition bottles and transforming Los Angeles’ Milk Studios into a moody maze of light and smoke. For Dom Pérignon, creation is an eternal journey that weaves together the past, present, and future. This legacy dates back to 1668, when Benedictine monk Dom Pierre Pérignon vowed to craft "the wine the best in the world." Since then, the brand has continued this creative ambition with every vintage, striving for harmony as a source of emotion. Over the years, legendary cultural and artistic figures have shaped this journey—some drawing inspiration from Dom Pérignon, others inspiring the brand in return. The Dom Pérignon Rosé 2010, with its stunning design and exceptional taste, is more than just champagne; it's an experience.
Attendees can expect an  evening of art, innovation, and Champagne at its finest. On the 16th of May, Dom Pérignon will host a showcase, inviting members of the public to explore a new chapter in the brand's life, as well as experiencing how Creation is an eternal journey. Acclaimed photographer Collier Schorr, known for her introspective approach, engaged deeply with each of the seven creators and Chef de Cave Vincent Chaperon, allowing their creative processes to unfold naturally.
The series also features collaborations with a diverse group of other high-profile figures, including actors Zoë  Kravitz and Tilda Swinton, musicians Iggy Pop and Anderson .Paak, choreographer Alexander Ekman and chef Clare Smyth. Chef Clare Smyth, the first British woman to hold three Michelin stars, demonstrates a clear parallel to Dom Pérignon’s precision and commitment to excellence. Just as her culinary creations achieve perfect balance, Dom Pérignon’s wines capture a harmony of flavours, aged to perfection in a relentless pursuit of quality. In the early 1960s, during preparations for his iconic shoot with Marilyn Monroe, photographer Bert Stern received a call from her publicist requesting three bottles of 1953 Dom Pérignon. In 1974, Robert Mapplethorpe captured a bottle of Dom Pérignon Vintage 1968 on Polaroid, creating the most covetable New Year’s card. A year later, the bottle appeared in his Champagne Triptych, elevating it from drink to object d'art.

These cheerful, vibrant blooms, an iconic part of his "Superflat" aesthetic, dance across the label and the exclusive gift box, transforming the dark, elegant bottle into a jubilant, collectible work of art. Then, on top of that, Dom Pérignon will host a number of launches and events to give the public a better idea of the brand’s new chapter. First up there’s the artistic showcase in London on 16 May, which will delve into the past, present and future of the house via the aforementioned films, portraits and artworks. Then, in 2026, there will be a performance from one of the ambassadors that aims to bring the creative vision into life. This partnership is more than a meeting of minds; it is a complete sensory experience that redefines what luxury can look and feel like.
Whether you're a collector or a connoisseur, this limited edition offers a unique opportunity to own a piece of art that delights both the eyes and the palate. Dom Pérignon’s 2015 Murakami edition combines the house’s benchmark vintage with a striking design collaboration by Japanese artist Takashi Murakami, making the bottle itself a work of art. Taste-wise, it carries all the hallmark tension, depth, and energy of the 2015 vintage, while the presentation gives it strong collector appeal. Dom Pérignon  Vintage 2015 emerges as both Champagne and canvas, presented in an exclusive Takashi Murakami  giftbox.
Robert Mapplethorpe immortalized Dom Pérignon Vintage 1968 in a famous Polaroid. Andy Warhol, who favored the champagne during his nights out at Studio 54, famously spoke about acquiring 2,000 bottles with a group of friends who intended to uncork them together at the turn of the millennium. In the pursuit of novel creative processes, Dom Pérignon customarily leans more towards endurance. The champagne brand has often positioned itself as a facilitator of sorts, introducing an ever-unfurling artistic spiral that binds its past, present, and future to the alchemy of ideas borne out of pop culture’s most notable visionaries.

By forging creative partnerships and thinking of campaigns as multidimensional platforms (visual, experiential, digital, product, etc.), alcohol brands can create that coveted halo effect that drives long-term brand loyalty and word-of-mouth. Looking back, Dom Pérignon’s history is studded with famous artistic partnerships and endorsements. The brand became synonymous with creative glamour, a champagne favored by artists and Hollywood stars. In the 1970s, Dom Pérignon itself became a muse for photographers like Robert Mapplethorpe, who shot the bottle as an art object (his 1974 Polaroid “Cuvée Dom Pérignon” turned the bottle into a celebrity in its own right).